OpenAI has reached a deal with News Corp. to license material from publications like The Wall Street Journal and New York Post to train AI models and provide responses to ChatGPT user questions. It’s estimated worth is more than $250 million to the media conglomerate over five years, the Journal reports, citing anonymous sources.

The partnership does not extend to holdings such as the book publisher HarperCollins. It comes as publishers see an existential threat from companies like OpenAI and Google, which aim to provide answers to queries without sending users to news sites. OpenAI has already struck a series of deals with other media companies, such as London’s Financial Times and most recently Reddit.

OpenAI has also made licensing deals with other media companies including The Associated Press, news publishing giants Axel Springer in Germany and Prisa Media in Spain, and France’s Le Monde newspaper.

For the most part, those deals gave access to news content that OpenAI uses for training. But in the News Corp. deal, the artificial intelligence company will be allowed to use news content to answer questions from users.

Google announced this month that it is changing its search engines to more directly address queries, instead of directing people to articles put out by news organizations.

Not all publishers think AI usage is beneficial, the New York Times late last year sued OpenAI and Microsoft, accusing the companies of effectively stealing the work of its journalists for use in training chatbots. There is the belief that he rapid development of AI threatens to significantly upend the publishing industry.

The New York Times cited revenue Web traffic is an important component of the paper’s advertising revenue and helps drive subscriptions to its online site. But the outputs from AI chatbots divert that traffic away from the paper and other copyright holders, the Times says, making it less likely that users will visit the original source for the information.

“These bots compete with the content they are trained on,” said Ian B. Crosby, partner and lead counsel at Susman Godfrey, which is representing The Times.

An OpenAI spokesperson said in a prepared statement that the company respects the rights of content creators and is “committed” to working with them to help them benefit from the technology and new revenue models.

“Our ongoing conversations with the New York Times have been productive and moving forward constructively, so we are surprised and disappointed with this development,” the spokesperson said. “We’re hopeful that we will find a mutually beneficial way to work together, as we are doing with many other publishers.”

Sam Altman, CEO of OpenAI, said the News Corp. deal represents a proud moment for journalism and technology.

“Together, we are setting the foundation for a future where AI deeply respects, enhances and upholds the standards of world-class journalism,” he said.

“Collaborating with the leader in generative AI validates the company’s approach to effectively monetizing the value of News Corp.’s media brands and validates the opportunity to grow sales and profitability in the news media segment,” Jason Cuomo, senior vice president for Moody’s Ratings, said.